The sphere of digital marketing is about to become the most complex of all time and the brands are “embracing” different paradigms and are working on a set of tools to deal with the scenario changes.
This 2017 has many changes in the pipeline ready to leverage the hyper-connected generation, and to walk the thin line that divides the Automation human interaction.
Ephemeral Marketing, via Augmented Reality and Virtual Reality: these are the digital trends that are gradually taking shape and will have a major impact on marketing and communication.
The triumph of Artificial Intelligence
According to research of Weber Shandwick, 68% of CMOs said that their companies are already in the planning stages AI, or are already using the technology. While 2016 was pointing towards the importance of Artificial Intelligence, 2017 will require its use. Investments this year are going to triple, and will be the same AI technology to drive the business decisions opening.
Will the brand be ready to take up the challenge and opportunities represented by all these digital breaking trend?