You need to do digital marketing, but don’t know what to start with? This video will lead you through the first steps of promoting your project online.
We all know that there are 2 important components of the successful projects, which are: PRODUCT and TEAM. If you have only one of them, you should urgently deal with the other one. They do not compensate each other and cannot be interchanged. If you have both, you have more chances. Now, there is something that is still missing here. You developed a great product (testing the product is another story, I won’t speak about it here), you got devoted team, now what? How are you planning to proceed?
And here comes MARKETING and SALES. When you got an idea of your product, have you thought about finding the clients? Where? How? Most startups just think that clients simply come, until they launch their product… and see that there are no clients waiting for them.
So, Marketing will help you, and the earlier you start, the more chances your startup has.
The first steps a startup should make in marketing:
- Defining target audience;
- Setting positioning;
- Creating key message;
- And promoting the business using digital instruments and social media.